Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”
“春节背后也蕴含着世界各国共通的文化内涵与传统价值。”马亚茨基说，一系列春节传统习俗体现了辞旧迎新、阖家团圆、家国和谐等美好希冀和追求，蕴含顺应天时、敬畏自然的智慧，反映了人与自然和谐共生的理念。
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